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Three depths of the same methodology.

One discipline, three modes of engagement. Most journeys start with the Diagnostic; some continue into a Decision Pack; some become Kairos retainers as the methodology embeds inside the operating rhythm. The label structure — Starter · Business · Advanced — runs from the lightest first application to the most committed continuous capability.

What to expect on cost Engagements start with a focused 2–3 week Diagnostic. We scope the exact investment in the first conversation, once we understand the question — the Decision Pack and Kairos are sized to the work from there. No price gate to talk.
— New · runs alongside every mode

Your team starts every day already informed.

ESI Telegram Radar watches your external world for you — competitors, technology, your category, and demand — and sends only the few signals that actually shape your next decision. Not everything new; only what matters. Daily or weekly, in Telegram.

It remembers what you’re tracking and watches it over time, so slow shifts never slip. Order it adjusted to your company, sector, or topic — even a separate feed per team member.
Make your briefings start aligned on what to do.

Only what matters Remembers & tracks updates Tuned to your company & sector Coordinates briefings
Free trial for 12 days Free customization · first 4 months
Get a custom Radar → See how it works →
Starter
2–3 weeks · entry application

ESI Diagnostic

The standard way to begin. A working pilot of the External Strategic Intelligence layer applied to one strategic question the leadership team is already facing.

Effect on business
  • Understand the current situation around the company — key risks, opportunities, and the structural limitations of the competitors closest to you.
  • Recognize where market, client attention and behaviors are shifting — be the first to choose the right positioning and the first actions.
  • Gain strategic advantage by seeing options others miss — including the hidden leverage points not visible from inside.
  • Make immediate moves that perform well in any scenario — no-regret actions you can take before the picture fully resolves.
  • Measure results, adapt corrections — with a speed and confidence unavailable to competitors operating on annual planning cycles.
What you get
  • External Strategic Surface Map — the four substrates that produce most of your environmental risk and opportunity, drawn explicitly.
  • Active Pattern Reading — the two to three Pattern Library entries currently active in your configuration, with mechanism and signals named.
  • Strategic Blind Spot Memo — the structural truths the current internal frame is making invisible.
  • One Decision Brief — one named choice expanded into 3–7 options with explicit choice mechanics, risk, reversibility.
  • No-Regret Move Track — actions that perform across multiple plausible scenarios.
  • Next-Cycle Recommendation — stop, deepen to a Decision Pack, or install Kairos.
When it fits

You are facing one strategic question and want the methodology applied to it before committing further. You want a low-risk, decision-shaped path to take immediate action and pull ahead of competitors who are still describing the problem.

Bonus Free 6 months · ESI Telegram Radar — daily decision-grade signals delivered to your team's Telegram, so briefings start informed.
Use cases → Order a Diagnostic →
Business
6–8 weeks · full spectrum on one question

Decision Pack

A full-spectrum application of the methodology to a single strategic question. Every canonical artifact is produced end-to-end. The decision is not just framed — it is structured, owned, and connected to a first Adaptation Loop review.

Effect on business
  • Full strategic clarity on one consequential question — not a hypothesis to test, a structured decision ready to execute.
  • Full map of your external environment — enriched, practical read on market tendencies, new opportunities, breaking points, and the risks that are currently invisible.
  • Game-changing decisions, ready to apply — structured, owned, accurate, with measurable expected results and named criteria for course-correction.
  • A first cycle of execution, not just analysis — actions land on the calendar with owners and deadlines, not in a deck waiting on consensus.
  • An external response loop installed — by the end of the engagement, you have evidence of how the environment is reacting to the move and a corrected cycle ready to fire.
What you get
  • Full ESI Map — complete external architecture: players, flows, regulatory axes, transitions, windows.
  • Signal Constellation Feed — live stream of grouped signals with interpretation; not a news feed but a curated, accurate, practical read.
  • Decision Brief, full pack — 3–7 options with explicit choice mechanics, risks, reversibility, expected environmental response.
  • Kairos Action Sequence — precise steps, owners, deadlines, triggers, stop criteria. Not "do strategy" but "do by the 17th."
  • Adaptation Loop, first review — measure environmental response, update the map, correct the next cycle.
  • Hidden Architecture brief — what was non-obvious, named.
When it fits

You have a strategic question too consequential to be decided in a single conversation. You expect the deliverable to translate directly into named actions on a calendar — not another deck waiting on consensus.

Bonus Free 12 months · Custom ESI Telegram Radar — tuned to your company, sector, and market, so the whole team tracks the same signals.
Scope a Decision Pack →
Advanced
Continuous · 6+ month commitment

Kairos Decision OS

The methodology installed as continuous capability inside the client operating rhythm. Not an engagement — a capability. The retainer is the sale of a continuous external sensor and decision layer as infrastructure: rhythm, access, and responsibility for the adaptation cycle.

Effect on business
  • External clarity present at the moments decisions actually get made — not as a quarterly visitor, but as part of the operating rhythm.
  • Continuous edge on competitors operating on annual cycles — you see and act on category shifts months before they show up in their planning.
  • Decisions compound rather than reset — each cycle observes the environmental response and corrects the next move, so leverage accumulates.
  • A growing partner orbit — coordination starts forming around the company instead of running parallel to it.
  • Pattern-capital that no internal team can build alone — your accumulated Pattern Library instance becomes a defensible asset over time.
What runs continuously
  • Monthly Signal Review — Cross Data + your leadership team; Signal Constellation update, micro-decisions, new signal capture.
  • Quarterly Decision Review — full-stack review of decisions made, environmental response observed, updates to the strategic surface.
  • Decision Briefs on demand — for choice points that surface between reviews.
  • Adaptation Loop, always-on — measure response, update the map, correct the next cycle.
  • Partner Pipeline Review — quarterly examination of the coordination orbit forming around the company.
  • Annual ESI Map refresh — full external architecture re-drawn against the year's environmental shift.
When it fits

The first cycle proved that external clarity is worth more than internal opinion volume. You want the layer present at the moments decisions actually get made. Minimum six-month engagement; most relationships expand as the partner orbit grows.

Included Custom ESI Radar for every team member — each feed tuned to the information and analysis their role needs, refreshed continuously.
Inquire about Kairos →

Anchor pricing is held internally. We share scope and investment in the first conversation — most engagements begin with the Diagnostic; some proceed to a Decision Pack or Kairos when a leverage point surfaces that warrants sustained attention.

— See the methodology in public form

Before engaging, read Public ESI Application 01: MacPaw — the same six-stage methodology applied end-to-end to a publicly observable company, with five predictions later validated by MacPaw's own CSR 2025 disclosure.

Open the MacPaw case →
Start with one real question

Pick the strategic question your team is sitting on. We will reply within 48 hours with scope, mode, and the first conversation slot.

Order a Diagnostic →
— Common questions

Engagements, in plain answers.

FAQ
2-min read

How much does a Cross Data engagement cost?

We share scope and investment in the first conversation, once we understand the question — there is no price gate to talk. Most engagements begin with a focused 2–3 week Diagnostic; some proceed to a Decision Pack or Kairos when a leverage point warrants sustained attention.

Which tier should I start with?

Almost everyone starts with the Diagnostic — a 2–3 week first application of the methodology to one strategic question. It is the lowest-commitment way to see the work on your own situation before committing to a Decision Pack or a Kairos retainer.

What do I actually receive — a report?

Decision-ready artifacts, not a report to read: an ESI Map of your external system, the active patterns from the library, and a Decision Brief on the named choice your team is facing — built to be acted on, with measurable outcomes and clear stop-criteria.

How long does each engagement take?

Three depths of one methodology: the Diagnostic is 2–3 weeks, the Decision Pack is 6–8 weeks on one question in full, and Kairos is a 6+ month retainer that installs the sense-decide-adapt rhythm as a continuous capability.