For mid-market leadership teams · reads the outside, on time

Read the outside before it reads you.

The shifts that decide your next year are forming outside your dashboards. In 2–3 weeks we turn them into a sourced, confidence-tagged answer to one strategic question: what's changing outside, what move to make, and what to watch next.

Your dashboards show what already happened inside. We show what's about to happen outside — and what to do about it. We call this layer External Strategic Intelligence.

2–3 weeks ESI Map Active Patterns Decision Brief No-regret moves
2–3 wk
from a strategic question to a decision you can act on — not a quarter-long study
End-to-end
read from the outside and turned into a decision — the depth a deck skips, the reach a dashboard lacks
36
named patterns across 25 documented cases check every read — see four done in public: Axent, Gamma, Elixirr & MacPaw →
Ready
decisions you can act on — measurable outcomes, manageable risk, clear stop-criteria
Who this is for

You may need ESI if your company has more data than clarity, more meetings than decisions, and more external movement than internal rhythm.

01
Dashboards are full, but the next decision still feels guessed. Internal analytics are excellent. The view of what is changing outside the company is not.
02
The market is moving in ways the deck does not name. Competitors, regulators, platforms, AI — the substrate is shifting. The annual plan was written against the surface.
03
Important moves get postponed until "we have more clarity". Clarity does not arrive on a schedule. By the time it does, the cost of the same action has multiplied.
04
The team is busy, but the company is not deciding faster. Activity is high; the number of named choices closed per quarter is low.

If two or more read as true, a Diagnostic is the right first step. Start a Diagnostic →

— Category definition

A new category. Two disciplines.

ESI

External Strategic Intelligence

The discipline that maps external reality, detects weak signals, interprets market shifts, identifies leverage points, and produces decision-grade outputs for leadership teams navigating strategic complexity.

  • Maps the external architecture of your market
  • Detects signals before they become obvious
  • Identifies leverage points and constraint patterns
  • Produces decision-grade intelligence packages
KAIROS

Decision OS

The operating rhythm that turns insight into decision, decision into action, and action into adaptation. Kairos is the cadence layer that ensures intelligence is not merely consumed but actually moves the organization forward.

  • Monthly / quarterly decision review cycles
  • Signal review and interpretation sessions
  • Partner pipeline architecture reviews
  • Adaptation loops as conditions shift
Five-act cycle

The work runs as a cycle, not as a slide deck. Five acts in continuous motion.

01 / Methodology
Sense → Adapt
ACT 01

Sense

Collect signals from a deliberately mapped Strategic Surface Area: markets, regulation, technology, players, capital, narratives.

ACT 02

Interpret

Assemble Signal Constellations — linked signals, not isolated data. Find the Hidden Architecture beneath: the forces that actually decide the outcome.

ACT 03

Decide

A Decision Pack: 3–7 options with explicit choice mechanics, resources, risks, expected adaptation.

ACT 04

Execute

Kairos Action Sequences: precise steps, owners, deadlines, triggers, stop criteria. Not "do strategy" but "do by the 17th".

ACT 05

Adapt

The Adaptation Loop: measure how the environment responded, update the map, correct the next cycle.

— How we work

Three modes of depth, one methodology.

02 / Modes
One methodology
Mode 01 · First application

Diagnostic

First application of the methodology to a company. Two to three weeks. ESI Map, two to three active patterns from the Library, and one Decision Brief on a specific choice the leadership is currently facing.

Mode 02 · One question, in full

Decision Pack

Full-spectrum application to one strategic question. Six to eight weeks. Every canonical artifact: full ESI Map, Signal Constellation Feed, Decision Brief with explicit mechanics, Kairos Action Sequence, and Adaptation Loop review.

Mode 03 · Continuous capability

Kairos

Methodology embedded as continuous capability. Monthly Signal Review, quarterly Decision Review, Decision Briefs on demand, Adaptation Loop running continuously. Indefinite horizon.

— Also from Cross Data

A daily radar, and a full strategy on one screen.

Product & artifact
Explore
New product Stay Informed and Prepared for Today's Decision ESI Telegram Radar

ESI Telegram Radar watches your external world every day and sends your team only the few signals that actually shape your next decision — not noise, not everything new. Daily or weekly, in Telegram.

It remembers what matters to you and tracks it over time, so slow shifts never slip. Order one tuned to your company, sector, or topic — and walk into briefings already aligned.

Only what matters Remembers & tracks Tuned to you
Free trial for 12 days Free customization · first 4 months
New artifact Strategizer · Elixirr — a full 24–36 month company strategy on one visual screen Open it
— Common questions

External Strategic Intelligence, in plain answers.

FAQ
2-min read

Is External Strategic Intelligence the same as consulting?

No. Consulting ends at a recommendation in a slide deck that nobody owns afterwards. ESI ends at a decision inside a continuous cycle — with named owners and a measured response. It installs an external-reading capability inside the company, rather than handing over a report.

How is ESI different from business intelligence or market research?

Business intelligence shows what is happening inside the company. Market research describes the state of the market. External Strategic Intelligence reads the hidden architecture outside the company — the forces, players, dependencies, and timing windows that decide outcomes — and turns that reading into decision-ready options.

Who needs External Strategic Intelligence?

Mid-market leadership teams facing strategic complexity: a market shifting faster than the annual plan, a competitor move that needs an answer, a positioning or expansion decision, or an AI, regulatory, or platform shift that changes the rules of the game.

What does an ESI engagement involve?

Three depths of one method. A Diagnostic is a 2–3 week first application to one question. A Decision Pack covers one strategic question in full over 6–8 weeks. Kairos is a 6+ month retainer that embeds the sense-decide-adapt cycle as a continuous capability.

What does External Strategic Intelligence cost?

Pricing is matched to scope and shared in the first conversation. Most engagements begin with a Diagnostic; some proceed to a Decision Pack or to Kairos when a leverage point surfaces that warrants sustained attention.